On Friday, October 4, the Global Alliance for Public Relations and Communications’ European Regional Council (ERC) convened in Cracow, Poland. The council members had the opportunity to visit ASTOR, one of Poland’s leading industrial technology companies specializing in robotics.

The visit was followed by the official ERC meeting, during which key topics were discussed, including the formulation of the council’s strategy for Europe in 2025. The meeting provided valuable networking opportunities, as members engaged with Polish PR professionals.

The Global Alliance for Public Relations and Communication Management (Global Alliance) dedicates October of every year to reaching out to students and young professionals all over the world to exchange ideas, network, and share insights into the trends and research outcomes as well as discuss the future of the PR profession in the dynamic age of digital technology and Artificial Intelligence (AI).

This year, Global Alliance is introducing a new concept called the #NextInLine Initiative with the theme "Responsible Communication."

Over 300 delegates from across the region gathered at the Arusha International Conference Centre (AICC) for the East Africa Public Relations Week, a five-day event hosted by the Public Relations Society of Tanzania (PRST). Held from September 23rd to 27th, 2024, the event focused on fostering professional growth and collaboration within the public relations sector across East Africa.
In attendance were prominent PR practitioners, industry leaders, and academics, with discussions centered around the evolving role of public relations in driving sustainable development, corporate communications, and reputation management.

In line with its commitment to responsible communications, the Global Alliance endorsed the United Nations' Pact for the Future. This endorsement follows ongoing discussions with the UN regarding responsible communication practices.

Adopted by world leaders, the Pact for the Future encompasses key global initiatives such as the Global Digital Compact and the Declaration on Future Generations. The pact addresses a wide range of pressing global issues, including peace and security, sustainable development, climate action, digital cooperation, human rights, gender equality, youth empowerment, and the transformation of global governance.

The Public Relations Institute of Southern Africa (PRISA), representing Botswana, Namibia, Swaziland, and South Africa, hosted the highly anticipated PRISM Awards Gala. The event celebrated excellence in public relations and communications under the theme "INK 2.0", honoring individuals and campaigns that exemplify mastery in the industry.

The Public Relations Society of Tanzania (PRST) is the umbrella body of all private and public PR professionals, communication specialists, brand managers, mass communication & other related disciplines striving to promote PR excellence in Tanzania. In 2022, PRST with other East African Public Relations Societies (Public Relations Society of Kenya, Public Relations Association of Uganda and South Sudan Society of Public Relations jointly Launched Regional Public Relations Week (EAPRW) as the highest Professional Conference in EAC and Africa at large.

Hosted by Kenya in 2022, Uganda in 2023 and this year EAPRW is hosted by Tanzania (PRST) in partnership with the Public Relations Regional Societies under endorsement of the Ministry of Information, Communication and Information Technology from 23rd -27th September 2024 at Arusha International Conference Centre.

The highly anticipated global launch of Approaching the Future 2024 - Trends in Reputation and Intangible Asset Management will take place on 30th September 2024. This insightful report, published as part of the Global Alliance's World PR & Communications Month, examines the growing influence of intangible assets on business strategy and decision-making.
Join the international launch on Monday, 30th September 2024, at 1 PM GMT (2 PM CET) for a deep dive into the findings and trends shaping the future of reputation management.

The National Public Relations Congress, the biggest learning and networking event in the PR industry in the Philippines, will be holding its 31st installment on September 26-27 at The Manila Hotel, with a host of expert speakers to discuss some of the most relevant topics for industry practitioners today.
This year’s theme, dubbed “Into the Unknown: Communication in the Time of VUCA,” will bring to the fore some recent and possible future developments that have rocked and may potentially disrupt the industry. VUCA stands for volatility, uncertainty, complexity, and ambiguity – a state of constant and unpredictable change that demands novel and agile strategies to be able to succeed.

The Global Alliance for Public Relations and Communication Management is excited to announce the launch of its annual Student and Young Practitioners (SYP) Month, set to take place in October 2024. This year’s theme, Responsible Communication, aims to empower emerging PR professionals—students and young practitioners—through a dynamic series of global events, forums, and recognition programs.

The Global Alliance for Public Relations and Communication Management reiterates the urgent need for a dedicated SDG focused on responsible communication.