International Launch: Approaching the Future 2024 Report on Reputation and Intangible Asset Management
The highly anticipated global launch of Approaching the Future 2024 - Trends in Reputation and Intangible Asset Management will take place on 30th September 2024. This insightful report, published as part of the Global Alliance's World PR & Communications Month, examines the growing influence of intangible assets on business strategy and decision-making.
Drawing from a survey of nearly 2,200 professionals—40% of whom are senior executives—and insights from 11 industry-leading experts, the report offers a comprehensive overview of the issues shaping today's corporate agendas. Notably, for the first time, artificial intelligence (AI) and its transformative impact on business has made its way into the top nine trends.
In an era of rapid change and heightened competition, businesses are facing unprecedented challenges that test their adaptability and resilience. Among these, corporate reputation and reputational risk have emerged as critical concerns. According to the report, 60% of professionals identify reputation as the most important intangible asset, while 70% have observed a sharp increase in its significance over the past three years.
Join the international launch on Monday, 30th September 2024, at 1 PM GMT (2 PM CET) for a deep dive into the findings and trends shaping the future of reputation management.
Watch the live stream here.