The Global Alliance for Public Relations and Communication Management is proud to announce that Toni Muzi Falconi of Italian Federation of Public Relations (FERPI) will be honoured at the 2026 World Public Relations Forum (WPRF), hosted by the Nigerian Institute of Public Relations (NIPR) in partnership with the African Public Relations Association (APRA).

In recognition of his outstanding contributions to the global public relations profession, the opening day of WPRF 2026 will be officially named Toni Muzi Falconi Day. A founding member of the Global Alliance and the first chair representing FERPI – the Italian Federation of Public Relations – Falconi has long been a driving force in shaping international public relations dialogue and standards.

The Global Alliance for Public Relations and Communication Management has received a congratulatory message from the African Public Relations Association (APRA) following the successful election of its new Executive Board.

In the letter addressed to Global Alliance President & CEO, Prof. Justin Green, APRA President Arik Karani extended warm congratulations on behalf of APRA’s Executive Council and entire membership. Mr. Karani commended the Global Alliance for its continued commitment to advancing the global public relations and communication profession.

Global Alliance for Public Relations and Communication Management 23rd Annual General Meeting was held on Thursday 15th May 2025 in Venice, Italy. Global Alliance President Prof. Justin Green presented the 2024 Annual Report, which provided an overview of the key activities and initiatives conducted by the Global Alliance in 2024.

The newly elected board of directors will commence their appointments from 1st July 2025. The incoming board includes leading professionals, academics, training and industry association leaders with representation from every continent. Global Alliance is a truly global, diverse and multicultural organisation representing professionals across all religions, cultures, societies and races. 

We're thrilled to announce the release of our landmark research report, "Reimagining Tomorrow: AI in PR and Communication Management."  This comprehensive global study, representing nearly 500 voices from across the PR and communication profession, provides powerful insights into how our industry is navigating the AI revolution. The findings reveal both remarkable opportunities and critical challenges that will shape the future of our profession.

The report highlights a profession at a crossroads: while AI adoption is widespread (91%), only 39.4% of organizations have responsible AI frameworks in place, and PR teams are taking a leading role in AI governance in just 8.2% of organizations. Perhaps most concerning

Global Alliance for Public Relations and Communication Management announces its Annual General Meeting will take place at The Human Safety Net Palace, Piaza San Marco, 105, 30124 Venice, Italy on Thursday 15th May 2025 at 18.00 CET time/17.00 Lisbon/London time (GMT).

Get ready to cap off our dynamic webinar series with a session that looks boldly to the future! “Transforming the Landscape: Future-Ready PR & Communications Strategies” brings together top voices from around the globe to explore the evolving world of public relations and communication.

On 30 April, join a panel of international experts as they share cutting-edge strategies, real-world insights, and innovative approaches to help you stay ahead in a rapidly shifting landscape. Be part of a vital global dialogue shaping the next chapter of PR and communication.

The European Summit promoted by Global Alliance will take place during the 11th edition of InspiringPR organized by FERPI - Federazione Relazioni Pubbliche Italiana (Italian Federation of Public Relations).
InspiringPR, the Public Relations Festival promoted by FERPI – Federazione Relazioni Pubbliche Italiana (Italian Federation of Public Relations) and organized by FERPI Triveneto, returns to Venice. A unique event in the Italian communication landscape, it offers a space for connection and inspiration for communicators, professionals from both public and private organizations, as well as for those who—though not directly involved in the sector—play a role in shaping its future.

European Summit “Technology, Trends & Communication Transformations” promoted by the European Regional Council of Global Alliance for Public Relations & Communication Management. This international gathering will serve as a platform for dialogue on how AI and ethics are reshaping the communication landscape.

The Festival title, “Good times, bad times. È tempo di essere etici” (“It’s time to be ethical”), emphasizes the indispensable value of ethics in our work, especially in these times.

The Global Alliance for Public Relations and Communication Management continued its global advocacy for Responsible Communication when addressing the European Commission. Prof. Justin Green, President & CEO of the Global Alliance, highlighted the importance of global cooperation in promoting ethical and inclusive communication practices.

The engagement followed a direct request to European Commission President Ursula von der Leyen and a scheduled meeting with Director-General for Communication, Dana Spinant. The meeting was led by Sophia Eriksson Waterschoot, Deputy Director-General for Communication at the European Commission, and attended by Simona Pilko, Policy Assistant to Director for Political Communication, along with Mateus Furlanetto, Chief Administrative Officer of Global Alliance.

Prof. Justin Green, President & CEO of the Global Alliance for Public Relations and Communication Management, joined board members Irene Lungu Chipili and Steven Shepperson-Smith at the Narrative PR Summit held in Hurghada, Egypt, from 7 to 9 April.

During the summit, Prof. Green and fellow board members emphasized the critical role of responsible communication in today’s rapidly evolving global landscape. Their participation highlighted Global Alliance’s ongoing commitment to fostering ethical and effective communication practices worldwide.

Policy 2 of the Global Alliance bylaws (Board Director Nominations & Nomination Committee), outlines the role and duties undertaken by the Nomination Committee in reviewing nominations received and the process for the election of members to the Executive Board, as conducted by the General Assembly of Global Alliance for Public Relations and Communication Management.

The committee has carried out its work with the aim of ensuring that the Global Alliance nomination process is transparent, open and fair.