Prof. Justin Green, President & CEO of the Global Alliance for Public Relations and Communication Management, joined board members Irene Lungu Chipili and Steven Shepperson-Smith at the Narrative Public Relations Summit held in Hurghada, Egypt, from 7 to 9 April.
During the summit, Prof. Green and fellow board members emphasized the critical role of responsible communication in today’s rapidly evolving global landscape. Their participation highlighted Global Alliance’s ongoing commitment to fostering ethical and effective communication practices worldwide.
A key milestone at the event was the announcement of the creation of the Egypt Public Relations Association, marking the first Public Relations Association in North Africa. This significant development is set to strengthen professional Public Relations networks and collaboration across the region.
The Narrative Public Relations Summit brought together world-class innovators, industry disruptors, and decision-makers to drive investment, tourism, and sports under the theme “ EGYPT RESET”.
