Global Alliance works across continents to shape the future of our profession, help practitioners deal with the main challenges they face in their organisations and demonstrate the value and positive impact of communications.
To further advance this mission, we have the pleasure to invite you to the launch of the Global Alliance PR & Communications Model.
Developed in partnership with Corporate Excellence – Centre for Reputation Leadership, a leading research, knowledge and training centre specialised in the management and measurement of intangible assets, and with contribution from our sponsor LLYC, a global communications and public affairs consulting firm, this model defines the roadmap and building blocks of the functions of PR and Communications that contributes to the creation of differentiation, reputation, trust and social legitimacy.
This model has been built with the collaborative and participatory efforts of a network of 1,400 professionals on five different continents. This has been a global consensus-based research on the present and future of the role and value of public relations and communications management.
The Model consolidates the Stockholm Accords, 2010 and the Melbourne Mandate, 2012, and integrates the Global Capability Framework developed in partnership with Huddersfield University in 2018.
The Model aims to enable organisations and professionals worldwide to improve their leadership and business decision-making process while promoting a real and authentic connection with their stakeholders for the post-COVID-19 world.
We will launch the Global Alliance PR & Communications Model on December 15, 2020.
Please save the date for what will be a key event for PR & Communications professionals worldwide. For more details, find below the:
• https://www.prcommsmodel.com/
Feel free to contact us and our CAO Mateus Furlanetto – cao@globalallincepr.org for any further information you need.
Justin Green
President
Global Alliance for Public Relations and Communication Management
José Manuel Velasco
Inmediate Past Chair and Chair of the Steering Committee
Global Alliance for Public Relations and Communication Management
Ángel Alloza
Academic & Research Director
Global Alliance for Public Relations and Communication Management
Sponsor Contribution to the Global Alliance Public Relations and Communications Mode
