SPECTRA - The first PR conference of the new decade
The final day to the four-days of SPECTRA, an online conference focused on reputation management, will be this Saturday, 9th January 2021. This will also be the first time a PR conference is taking place anywhere in the world in the new decade.
It commences with an inaugural address by Justin Green, President - Global Alliance. This is followed by three keynotes. Matthias Berninger, SVP of Public Affairs and Sustainability at Bayer, veteran communicator Patti Temple Rocks and Helena Maus, CEO of Archetype. Thereafter, are two fire-side chats - first with Rohit Bansal, Group Head of Communications at Reliance Industries; second with Shelley Spector, Founder of the Museum of Public Relations. This fireside chat will be based on the 30 minute documentary on the museum that one should certainly watch here - bit.ly/SPECTRAPRMUSEUM. The final keynotes are by Rick Murray, Managing Partner of Shift Communications and Gail Heimann, President & CEO of Weber Shandwick.
All content from the four days of SPECTRA will have a repeat telecast throughout the day across the corresponding four Sundays in February. Starting March 2021 all the 50+ sessions will be available on the Reputation Today's YouTube channel.
Check spectraonline.in for complete program.