#EthicsMatter – Aberje Brazil launches first video discussing Moral Money
The Brazilian Association for Business Communication, Aberje, launched a new project this year, as part of the theme of the association's year “Communication and Ethical Capital”. The program “Mídia e Negócios” (Media & Businees) starts a series of interviews with editors from the main business vehicles in Brazil and the world, which aims to clarify the new media environment for organizations. The videos will be published on Aberje's YouTube channel.
The first season will have a total of 10 interviews and the focus is to show, through monthly episodes, how the ESG agenda has transformed business coverage in Brazil and worldwide and how it affects the relationship between companies and the press.
The series opens with Gillian Tett, co-chairman of the Financial Times editorial board, columnist for markets and finance and editor of Moral Money, a newsletter created in 2019 and entirely dedicated to ESG themes. “Today, it must be understood that taking care of ESG, in fact, increases the return for shareholders, instead of being seen as a sacrifice of profits. Larry Fink [CEO of BlackRock, one of the largest capital managers in the world] said that 81% of sustainability indexes outperformed traditional indexes in 2020. This suggests that you do not sacrifice returns by being sustainable. In fact, you sacrifice returns if it is not sustainable ”.
Themes previously considered peripheral are increasingly gaining central importance and business leaders are called upon to take a stand and disclose their actions and reports with a positive impact. “The central idea is to bring representatives from the business section to show how the ESG agenda has moved the business world and its journalistic coverage”, explains Hamilton dos Santos, general director of Aberje.
Watch the video here: