#COMMSTRANSFORMATION - Webinar on International trends and transformations of the communication sector
Global Alliance for Public Relations and Communication Management & COM-ENT – Communication & Entreprise (France) is pleased to invite you to a webinar on the topic of the trends and transformations of our sector, integrating an international perspective on these issues. The live webinar will be streamed on Thursday, 18th March 2021, at 6:00 PM CET/ 5:00 PM GMT.
Around the (virtual) table, the presidents and leaders of six European communications organisations from France, Germany, Italy, Poland, Portugal and Spain, will be gathering to discuss the future of our profession.
Moderated by Silvia Arto, Chair of Global Alliance’s European Regional Council and Board Member of COM-ENT, this webinar will be a unique occasion to better understand the trends and issues at stake, currently challenging and affecting communications and PR professionnals globally.
Register for the event : https://app.livestorm.co/com-ent/tendances-et-transformations-internationales-de-la-communication?type=detailed
About Global Trends & Communication Transformation
The growing importance of sustainability, responsibility and societal consciousness highlights the question of our industry’s impact on the environment but also on social issues. Also, the development of technology and digital methods, are transforming our profession, its purposes, its place in organisations, and its methods. Communications and public relations sectors are key responders to the concerns of communities and can also be the spearhead initiating positive changes in business models and organisations. Our sector remains an executive function able to lead long-term strategies for accompanying organisational, environmental, and social transformation: it can provide short term actions to manage crisis situations and support the day-to-day business efficiently, consequently being a pivotal body of collaboration and information exchange between all the stakeholders. Therefore, addressing the trends transforming our profession collectively during a specific month will provide members with high-impact solutions and examples, a better understanding of the challenges lying ahead of us, and a common dynamic to adapt to the new normal, drive positive change and build a better future.