Global Icon Award presented to Toni Muzi Falconi

Global Icon Award presented to Toni Muzi Falconi

The Global Alliance for Public Relations and Communication Management presented to its founder and first chair, Toni Muzi Falconi, the Global Icon Award in grateful recognition for his enduring commitment and visionary guidance in unifying the Public Relations and Communication profession worldwide.

The award was presented by Justin Green, President and CEO of Global Alliance, during the 80th Birthday celebration of Toni Muzi Falconi on July 22nd 2021, at the Palazzo delle Stelline in Milan, Italy. A series of live and recorded brief speeches retraced Toni's tireless years in the world of communication, focusing on the link between PR and organizations, society and academia.  

Rossella Sobrero, President of FERPI Italy, Toni Muzi Falconi, Founder & first Chair of Global Alliance  and Justin Green, President & CEO of Global Alliance

Rossella Sobrero, President of FERPI Italy, Toni Muzi Falconi, Founder & first Chair of Global Alliance and Justin Green, President & CEO of Global Alliance

Toni Muzi Falconi is Senior Counsel and Co-founder of Methodos, an Italian change and knowledge management consultancy based in Milan, Italy. He was Adjuct Professor at New York University School of Continuing and Professional Studies, NYC as well as at The Libera Università Maria SS. Assunta, (LUMSA), in the Vatican, Rome.

Previously, he was CEO of SCR, Italy’s largest pr agency and director of communication of Fabbri Editori and of 3M Company in Italy. He is a former president of the Ferpi (Italian Federation of Public Relations). He is founding chair of the Global Alliance for Public Relations and Communication Management. He is author is the author of Global Stakeholder Relationships Governance: An Infrastructure (2013) among various books in Italian and a regular columnist in various Italian mainstream and social media.