Education, Training & Development (GAET&D) Month - April 2022
Free to All Members and All Your 320,000+ Members Around the World
Global Alliance for Public Relations and Communications Management has dedicated April 2022 to the third edition of a virtual Education, Training & Development (GAET&D) Month as part of our continuing support to enhance the profession worldwide during and post the COVID-19 crisis.
Global Alliance’s ‘Thought Leadership Programme’ is the only global PR organisation offering over 150 free programmes hosted by professional experts worldwide providing key insights based on knowledge and experience.
This GAET&D Month programme is provided FREE TO ALL MEMBERS AND ALL YOUR 320,000+ MEMBERS AROUND THE WORLD.
Last year, Global Alliance members provided over 150 free of charge sessions hosted by Public Relations & Communications experts from around the world covering a variety of relevant themes and topics to our profession.
Global Alliance would like to thank all PR and Communication members and practitioners globally for their continuous support providing educational, current and relevant PR and communication materials and case studies to share globally in this month of April 2022.
This year’s GAET&D month is presented by Global Alliance in collaboration with Institute Public Relations Malaysia (IPRM) and ASEAN PR Network (APRN).
There are three exciting segments to this year’s GAET&D month celebration.
· GAET&D month will kick-off at 5pm GMT London Time on 31st March 2022 (12am, 1st April 2022, Kuala Lumpur Time) with a 24-hour marathon PR & Education video presented hourly from our World Communications Kuala Lumpur studio. Do enjoy our hourly global PR and communication topics and case studies presented. To join, please register at https://us06web.zoom.us/webinar/register/WN_CieYIvq_Qwaufw2ea0V7Yg.
· At 3:30pm till 4:30pm Kuala Lumpur Time on 1st April 2022 (8:30am London Time), we will go LIVE from the Ministry of Communications and Multimedia Malaysia to officially launch GAET&D month. In conjunction with this launch too, Malaysia will launch Global Alliance’s GLOBAL PR AND COMMUNICATION MODEL in Bahasa Malaysia language. This GAET&D month is aptly celebrated in Kuala Lumpur as IPRM too will officially celebrate its 60th Anniversary. Global Alliance President & CEO Mr Justin Green, President of IPRM Datuk Sri Ibrahim Abdul Rahman, APRN Chair Ibu Prita Kemal Gani, former Chair of Global Alliance and Director of Global Capability Framework, Professor Anne Gregory, Global Alliance council and members from all over the world and Chair of GAET&D / Chair of Global Alliance Asia Pacific Mr. Jaffri Amin Osman will grace this hybrid event. Online participants can again view this GAET&D launch via the same zoom link which will be provided upon your registration at https://us06web.zoom.us/webinar/register/WN_CieYIvq_Qwaufw2ea0V7Yg.
· Daily too from the 1st of April till 30th of April 2022, do enjoy, share and discover various public relations and communication videos, articles, podcasts and case studies by visiting our official website globalalliancepr.org. Various contributions from all over the world will be shared for free, daily in our Global Alliance portal and social media channels.
·Thursday 5pm, 31st March 2022 GMT+0
(Friday 12:00 am, 1st April 2022 Kuala Lumpur Time)
GAET&D kickstarts with a 24-hour PR & Communication video marathon. Exciting topics on PR and Artificial Intelligence, The Pandemic and Mental Health, Squid Game Impact, Effective Leadership, Learnings from the Olympics, Ethics in Social Media, ESG and Crisis Management are among the topics presented. See our full programme by visiting our Global Alliance website. Please register below and receive a unique zoom link for this exciting 24-hour marathon webinar.
https://us06web.zoom.us/webinar/register/WN_CieYIvq_Qwaufw2ea0V7Yg
You can find the schedule of the first week below:
You can find the links to watch the webinars here
Saturday, 2 April 2022 at 12:00 GMT
Topic: Narrative of Numbers
Presenter: N. Mark Castro, Secretary General of Philippine Business Council Indonesia
Organisation: Public Relations Society of the Philippines, Philippines
Saturday, 2 April 2022 at 16:00 GMT
Topic: Design Thinking for Strategic Communication
Presenter: Victoria Erskine & Dr. Willhemina Wahlin, School of Communication and Creative Industries, Charles Stuart University, Australia.
Organisation: PRIA – Public Relations Institute of Australia, Australia
Sunday, 3 April 2022 at 12:00 GMT
Topic: Ethics in Public Relations
Presenter: Rakhee Lalvani, Vice President, Public Relations & Corporate Communications of Indian Hotels Company Limited
Organisation: The Promise Foundation, India
Sunday, 3 April 2022 at 16:00 GMT
Topic: Cognitive Biases and Effective Communication
Presenter: Myiah J. Hutchens, Ph.D., Associate Professor & Associate Chair, Public Relations at University of Florida, USA
Organisation: University of Florida, USA
Monday, 4 April 2022 at 12:00 GMT
Topic: Why are companies concerned about ESG?
Presenter: Karla de Melo, Chief Reputation Officer of SimplificaCI
Organisation: Aberje – Brazilian Association for Business Communication, Brazil
Monday, 4 April 2022 at 16:00 GMT
Topic: Crisis Management – Hilton´s Playbook for Recovering After a Crisis
Presenter: Lydiya Chai, President of Institute of Public Relations Malaysia Student Association, Universiti Sains Malaysia (IPRMSA-USM)
Organisation: IPRMSA – Institute Public Relations Malaysia Student Association, Malaysia
Tuesday, 5 April 2022 at 12:00 GMT
Topic: Artificial intelligence and Ethics – 6 principles
Presenter: Sine N. Just is a professor of strategic communication at the Department of Communication and Arts, Roskilde University, Denmark
Organisation: K1 Kommunikationsforening, Denmark
Tuesday, 5 April 2022 at 16:00 GMT
Topic: Building a Global Communications Center of Excellence - Learning from the Process
Presenter: Fran Ashcroft, Senior Director, Global Communications Group, Intel, United Kingdom
Organisation: SPECTRA, Reputation Management Conference, India
Wednesday, 6 April 2022 at 12:00 GMT
Topic: Developing engaging and informative websites
Presenter: Renae Desai, Lecturer in Strategic Communication and Web Communication at Murdoch University, Australia
Organisation: PRIA – Public Relations Institute of Australia, Australia
Wednesday, 6 April 2022 at 16:00 GMT
Topic: Do something great, talk about it and change the world
Presenter: David Guerrero, Creative Chairman, BBDO Guerrero
Organisation: Public Relations Society of the Philippines, Philippines
Thursday, 7 April 2022 at 12:00 GMT
Topic: How to improve the performance of your brand in the digital environment
Presenter: Lucas Reis, CEO of Zygon and PhD in Digital Communications
Organisation: Aberje – Brazilian Association for Business Communication, Brazil
Friday, 7 April 2022 at 16:00 GMT
Topic: Attention Factory & Understanding Short Video Formats
Presenter: Matthew Brennan, Author, Attention Factory - The Story of Tik Tok & China's Byte Dance
Organization: SPECTRA, Reputation Management Conference, India
Friday, 8 April 2022 at 12:00 GMT
Topic: Trends & Communications Transformation in Europe 2022
Presenters: Elina Melgin, CEO of Finnish Association of Communication Professionals - ProCom, Finland
Therese Manus, Managing Director of the Norwegian Communication Association – Kommunikasjonsforeningen, Norway
Mandy Pearse, FCIPR, Chart PR, Vice President of the Chartered Institute of Public Relations – CIPR, UK
Eugene Grey, FPRII FEIC FIIC – Director of the European Institute of Communications, Ireland
Biagio Oppi, director of FERPI - Italian Federation of Public Relations, Italy
Silvia Arto, chairwoman of the European Regional Council of Global Alliance, France
Organisation: Global Alliance
Friday, 8 April 2022 at 16:00 GMT
Topic: Effective Communication
Presenter: Prita Kemal Gani, founder and chair LSPR Communication & Business Institute, Indonesia
Organisation: LSPR Communication & Business Institute, Indonesia
Again, here too we would like to invite your kind organization to engage in this year’s GAET&D month by supplying PR and Communication materials by thought leaders and/or public relations and communication professionals or academics representing your professional organization and country. Please contact Mateus Furlanetto: cao@globalalliancepr.org and/or Candy Hernandez: secretariat@aseanprnetwork.org for further details or if you have any queries.
Your participation means a lot to our global PR and Communication community. Let’s stand together.
See you soon at GAET&D month 2022.
Jaffri Amin Osman
Chair of the Education, Training & Development Month - April 2022
Chair of the Global Alliance Regional Council Asia Pacific