PR Summit held at ULAB Bangladesh

The Department of Media Studies and Journalism (MSJ) of the University of Liberal Arts Bangladesh (ULAB) organised PR Summit in celebration of the 5th anniversary of PR4U on 19 August 2022.

Mr. Jaffri Osman, Global Alliance Asia Pacific Regional Council Chair and CEO of World Communications, Malaysia graced the occasion as the chief guest, and Mr. Helal Hussain, Head of Portfolio, Swisscontact, Bangladesh presented as the special guest in this event.

In his speech, the chief guest Mr. Jaffri Osman said, “Public relations today is visual, visual in terms of graphic”. He asked if there are students of PR at the PR Summit and then told them to make a square with their fingers. He further added, “Square stands for a PR person to be strategic, quick, unique, agile, resourceful and engaging. Moreover, a person in public relations must understand empathy and deal with empathy in the current world scenario”.

The special guest, Mr. Helal Hussain, Head of Portfolio at Swisscontact, also talked about the rising need of public relations in international and national organisations. He praised the role of ULAB-MSJ department in generating creative public relations students for national and international organisations

Among others, Mr. Faruq Faisal, Regional Director of Article 19, Md. Moniruzzaman, Head of Marketing and Brand Communication, SIBL, and Syed Rayhan Tarique, Director, Client Relations of Forth-thought PR also gave speech and took part in the panel discussion in this event.

PR4U, an apprenticeship program of ULAB-MSJ, is a learning platform for ULABians to improve, develop and practice the advanced elements of public relations and corporate communication.

As the host, Professor Jude William Genilo, Head of MSJ and Dr. Habib M Ali, Assistant Professor of MSJ also delivered speeches in this event. The program was concluded with a certificate giving ceremony, cake-cutting segment and a panel discussion on public relations.