The impact of technology on PR and Comms

Rapid advances in technology are creating a constant flow of new tools and systems to help support PR practitioners in their work. The rise of Artificial Intelligence has been exponential in 2023 giving us new opportunities but also providing new ethical challenges.

We have a duty as professionals to engage in the debate and help shape how AI impacts on the profession.

The work done by PR colleagues across the world to engage, understand and shape the future of these technologies is outstanding and we heard from some of the top speakers on the topics from Europe, Africa, India and Asia Pacific in our special webinars for this month.

We also have a huge depth of webinar resources and reports in different aspects of technology to explore:

Thank you to everyone who contributed to Tech and PR Month 2023 activities and content creation. You can access the content here.

Mandy Pearse

Lead director Tech and PR month