The Pursuit of Reputation" by Amith Prabhu and Sujit Patil launched in New Delhi, India
Sujit Patil, Justin Green, Amith Prabhu and Karthika VK
The book "The Pursuit of Reputation: Unlocking the Power of Public Relations" was launched in India, and the event was marked by notable personalities and insightful contributions.
Global Alliance's President & CEO, Justin Green, played a pivotal role in unveiling the book "The Pursuit of Reputation," authored by Sujit Patil and Amith Prabhu, who serve as the director and chair of the Middle-East South Asia Regional Council for Global Alliance. The launch event took place on September 12th at the Kunzum Bookshop in Gurugram/New Delhi, India.
Justin Green's endorsement of the book as "a much-needed powerful read" in today's context highlights its significance in enhancing the role of public relations across various sectors, including business, politics, and the not-for-profit sector. He described it as an "inspirational, empowering masterpiece" that is essential reading for all communicators.
"The Pursuit of Reputation" consists of 17 chapters and boasts contributions from 75 expert contributors from India, making it a comprehensive resource for those interested in public relations. With its 375 pages, the book promises to enrich readers with insights into various aspects of the field, including influencers, creativity, measurement, emotions, responsible communications, research, crisis management, organizational change, and more.
Apart from the address by Global Alliance's President & CEO and the authors themselves, the event featured Karthika VK, the publisher of Westland Publications, who presented the book. Notably, an eight-year-old named Myra Mantoo also provided her insights on the importance of reputation, even for children at school.
In summary, the launch of "The Pursuit of Reputation" in India was a significant event, bringing together influential figures from the field of public relations and emphasizing the book's relevance in today's communication landscape. With its wide-ranging content and endorsements, the book is poised to become a valuable resource for anyone interested in the power of public relations. The kindle edition of the book can be found here.
Justin Green and Myra Mantoo
About the Authors
AMITH PRABHU is a pioneering public relations professional with twenty years of experience. He has co-founded platforms such as PRAXIS, SCoRe and Reputation Today among others. He is the chair of Global Alliance Middle-East South Asia Regional Council. He currently mentors The Promise Foundation.
SUJIT PATIL is an acclaimed corporate and brand communications maven with twenty-five years of experience. He has been listed on PRovoke Media’s list of the worlds most influential CCOs and CMOs, every year from 2018 to 2023. He currently heads Corporate Brand and Communications at Godrej Industries Limited and Associate Companies.