As parts of the world begin to see glimmers of hope concerning the pandemic, 2021 will be a year of transition. With social justice issues coming to the forefront, the movement towards Diversity and inclusion has intensified. Communicators are essential in leading this transformation as they assist companies, their CEOs and boards to understand their role in this new environment.

During the month, GA will spotlight the changes that are reverberating around the world and the excellent work of our members in helping to prepare business and society to meet these challenges.

It is with great sadness that I heard our colleague and Global Alliance former board member in the years 2013 to 2015, Judy VanSlyke Turk, Ph.D., APR, Fellow PRSA, passed away in Richmond, Virginia (USA) on Sunday 2nd May 2021. Dr. Turk, former director of the School of Mass Communication and professor emerita of Virginia Commonwealth University (USA) was global inspiration catalyst and beacon of the public relations profession, an exemplary educator, author, editor and researcher.

Global Alliance for Public Relations and Communication Management proudly announces the extension of its hugely successful Free Education and Training Month from April to May 2021 as our continued support of the profession worldwide during COVID-19.
Global Alliance has successfully delivered insightful and compelling content programs from over 100 presentations from PR experts around the world to over 40,000 people from across Africa, Asia Pacific, Europe, India Middle-East, Latin America, and North American, including extended programs in both China and Russia.

The Global Alliance for Public Relations and Communication Management 19th Annual General Meeting was held on Sunday 2nd May remotely due to Covid-19 restrictions regarding travel and public gathering. A candle was lit by the Secretary of the AGM Paula Portugal Mendes in solidarity with all those who have lost their lives globally to Covid-19, to pay a special AGM tribute of our frontline workers, the real heroes of our health services, care workers and scientists and indeed to acknowledge our own profession’s response to the COVID-19 pandemic.

After over two years of intense research led by Dr. Ángel Alloza and Dr. Clara Fontán at Corporate Excellence, Centre for Reputation Leadership (Spain), the model was created with the collaborative and participatory contributions of a network of 1,400 professionals in 47 countries, this consensus-based approach makes it possible for the model to have worldwide and cross-cultural validity. Since it was released, it has received widespread global critical acclaim.

The annual Global Communication Report conducted by the USC Center for Public Relations is designed to provide insight into the evolution of the global communication industry by analyzing emerging trends. Each time we survey professionals working in the field, we discover new insights into what makes PR one of the most dynamic profession in the universe.

Global Alliance for Public Relations and Communication Management, with the international professional and academic associations of public relations and communicators launched the Statement on Communication of Covid-19 Pandemic calling for honest and effective communication.

More than a year since the World Health Organization first declared the COVID-19 outbreak a public health emergency of international concern under the International Health Regulations (IHR), numerous problems emerged concerning the coordination of communication across institutions about the virus, protective measures, correct responses and vaccination.

The Global Alliance for Public Relations and Communications Management launched its first ever Global Trends and Transformations Month in March 2021. The impact of the pandemic but also of long-lasting sustainability and digital trends are shaping new methods and challenges for our profession worldwide.

Global Alliance for Public Relations and Communication Management announces its Annual General Meeting will take place virtually on Sunday 2nd May 2021 at 12 noon Lisbon (GMT).

The Global Alliance for Public Relations and Communications Management will launch another milestone on this new month of APRIL 2021, Global Alliance has dedicated the month of April 2021 for the second virtual ‘Education & Training Month’ as Global Alliance’s continuous support for the profession worldwide. With many PR professionals and academics finding themselves having to limit their mobility and access during the pandemic, there has never been a better time to undertake some self-improvement.