Overview of Global Trends & Communication Transformation Month– March 2021
The Global Alliance for Public Relations and Communications Management launched its first ever Global Trends and Transformations Month in March 2021. The impact of the pandemic but also of long-lasting sustainability and digital trends are shaping new methods and challenges for our profession worldwide.
Members around the world were encouraged to participate in this month by creating memos, webinars, opinion pieces and information about their perception of these challenges and more importantly how our profession will cope with them and adapt in the coming years and decades.
Among the many challenges ahead of us, sustainability and confidence are the paramount issues.
You can access the Trends and Transformations ressources here :
- COM-ENT, Trends and Transformations of the communications sector, webinar : https://www.youtube.com/watch?v=FaWNk4tZLJE
Guest speakers were the presidents or representatives of 6 top National Comms organizations in Europe.
• Silvia Arto (COM-ENT, Global Alliance) - Moderator
• Eduardo Guedes de Oliveira (APCE Portugal)
• Luiza Jurgiel Zyla (Polish PR association Poland)
• Séverine Lecomte (ComENT France)
• Miguel Lopez Quesada Gil (Dircom Spain)
• Biagio Oppi (Ferpi Italy)
• Philipp Schindera (DPRG Germany)
- COM-ENT, Key takeaways on the Trends and Transformations webinar:
- COM-ENT, Silvia Arto, Three reasons to look at the voice : https://www.globalalliancepr.org/thoughts/2021/3/15/commstransformation-three-reasons-to-look-at-the-voice
- Polish Public Relations Association, What trends are changing the world?: https://polskipr.pl/publikacje/656914/commstransformation-what-trends-are-changing-pr-world-pspr-comments-and-webinar-replay
- Polish Public Relations Association, Magdalena Biedrzycka-Doliwa:
- Global Alliance European Regional Council, Result of the international survey on the perceived trends and transformations of the communication sector:
- IABC Executive Director v Global Alliance President, Justin Green on the Trends and Transformations of the communication sector:
- José Manuel Velasco, Immediate Past Chair, Global Alliance for Public Relations and Communication Management, Do you Want to be a firefighter or a peacemaker? : https://www.globalalliancepr.org/thoughts/2021/3/9/commstransformation-do-you-want-to-be-a-firefighter-or-a-peacemaker
- ABERJE (Brazil) and King’s Brazil Institute (UK), Series of 3 webinars: https://www.globalalliancepr.org/news/2021/3/18/aberje-brazil-and-kings-brazil-institute-uk-presents-a-series-of-three-webinars
- IABC, Advancing the Profession: 6 Trends Shaping Communicators: https://www.globalalliancepr.org/news/2021/3/17/commstransformation-advancing-the-profession-6-trends-shaping-communicators
- Nebrija University Elena Borau Boira – Humanizing Brands :
https://www.globalalliancepr.org/thoughts/2021/3/28/commstransformation-humanizing-brands
- Dircom José Fernandez-Alava, Person-Centred Internal Communications:
- Polish PR Association – Corporate culture in a remote environment:
Best Regards,
Silvia Arto
Chairperson of Global Trends & Communication Transformation Month – March 2021