CIPR – Chartered Institute of Public Relation´s #AIinPR Panel has published a range of industry-leading resources to support public relations professionals upskill. You will find here links of AI and Ethics resources by CIPR.

Over the past few years, we have seen unprecedented combination of world events – the turmoil caused by the pandemic and the geopolitical tensions bringing new considerations on ethics and challenged our trust towards enterprises and organizations – and the future.

What does it take for businesses and organizations to earn the trust of their stakeholders in this new era of moral economy?

Reputation and Intangible Trends. Approaching The Future is an annual report developed by Corporate Excellence - Centre for Reputation Leadership in collaboration with CANVAS Estrategias Sostenibles, and Global Alliance for Public Relations and Communication Management as worldwide partner.

As part of Global Alliance Ethics Month Jens Hagelstein and Jeanne Link shared the Insights from two studies about Digital Communication and Ethical Problems:

How do personality, organisation and culture influence ethical perceptions?

How do communication professionals deal with ethical dilemma situations?

March 2023 sees the very first Global Alliance European Regional Summit, which will be held in Lisbon, Portugal on 16-17 March 2023, to celebrate its third global Trends and Transformation Month. 

This summit, organised by the European Regional Council of the Global Alliance for PR and Communications Management, will bring together for the first time PR experts and leaders of major national communications associations from the whole of Europe.

Global Alliance for Public Relations and Communication Management stands with colleagues and the people of Turkey and Syria during this trying time caused by the recent devastating earthquake. We will do everything possible to support you as you rise from the aftermath of this disaster.

There have been tremendous efforts underway the past five years to study the effectiveness of our diversity programs. DEI programs at the Page Society, IPR, the PR Council, PRSA, and most particularly, the Diversity Action Alliance (DAA), have sought to raise the number of diverse students entering the field. And, equally important, several efforts have been made to retain these young employees as they move into management roles.

Ethical communication is a way of communicating that is honest, fair, responsible, and respectful towards others. It involves being aware of the impact of your words and actions on others and taking steps to ensure that your communication is transparent, accurate, and appropriate. Ethical communication also involves being mindful of the power dynamics that may exist in a conversation and using language and communication techniques that are respectful and non-manipulative. Overall, the goal of ethical communication is to create trust and understanding between people, and to foster healthy, positive relationships.

As the Global Alliance enters its 23rd year of service to the international public relations and communication management profession, we extend an open invitation to all our member organizations to nominate senior leaders to represent their membership organization by becoming a nomination candidate for Global Alliance Executive Board.

Polarization in Ibero-America has grown by nearly 40% over the last five years, and every year more and more people engage in polarizing conversations on social media. Since the arrival of the pandemic, the level of involvement or engagement in polarizing conversations is growing at levels of 8% per year in Ibero-America and as much as 15% in the USA.

Drawing on Big Data and Artificial Intelligence techniques, LLYC’s and Más Democracia report, titled ‘The Hidden Drug. A Study on the Addictive Power of Polarizing Public Debate’, analyzes conversations over the past five years in Ibero-America and the United States, processing over 600 million social media posts, gleaned between September 1, 2017, and August 31, 2022.