Team Global Alliance Globally Continue to Unleash Their PR Passion With Yet Another Blitz of PR and Communication Materials

”Passion to Serve” best sums up our PR Heroes - comprising directors and members from corporate, academia, agencies, governments, PR associations and civil societies - at Global Alliance national, regional and global associations.

Global Alliance for Public Relations and Communications is pleased to announce its first Technology and PR month which will run throughout May 2023. The focus of the month will be to explore how technology has shaped public relations to date and how it will continue to do so in the future. There will be throughout the month a series of events, live webinars and activities as well as a range of resources. All free to PR practitioners around the globe.

The World Public Relations & Communication Awards is a global competition celebrating the most outstanding national and international public relations and communication management programmes and case studies.

It recognizes excellence in campaigns that demonstrate the highest levels of strategic planning, creativity and business results in the organization’s relationship with its stakeholders.

Global Alliance for Public Relations and Communication announces its Annual General Meeting that will take place at Taj Pamodzi Hotel, Church Road Lusaka ZM, 35450, Zambia on Monday 15th May 2022 at 16.00 Lusaka, Zambia time/15.00 Lisbon-London time (GMT).

In unity lies strength is an understatement in Global Alliance’s April programme. We are in awe with all the inspiring materials received from our Global Alliance members and PR friends from around the globe for our Global Alliance Education, Training & Development Month.

We have to date received 150 materials from Malaysia to the UK, Kenya to The Philippines, Finland to Indonesia, Vietnam to the US, India to Brazil, and from universities, corporates and consultancies too. And more are sharing. Simply incredible. Too many to say thank you to. Just SALUTE!

The Global Alliance European Regional Council hosted the First European Regional Summit on 17 March 2023 in Lisbon, Portugal to celebrate the Global Trends & Transformation Month, discussing opportunities and challenges for the Public Relations industry regarding Ethics, Sustainability, Innovation, AI & Metaverse and The Future of Work.

Communications ethics taps into the core strategic purpose of our profession - to build and maintain trust across key stakeholders. Over the recent years, we have seen extraordinary world events – the turmoil caused by the pandemic and the geopolitical tensions, along with the increased use of innovative technologies like Artificial Intelligence (AI) – bringing new considerations on ethics and challenging the trust.

Dr. Wole Adamolekun, Associate Professor of Mass Communication at Elizade University recorded an exclusive webinar entitled The Ethics of Corporate Social Responsibility webinar to Global Alliance Ethics Month 2023.

It started with #MeToo, before there was #MeToo. Then, for decades she fought to close the pay gap between women’s and men’s wages for equal work, to have the U.S. Supreme Court rule against her Ledbetter v. Goodyear Tire & Rubber Co. discrimination case. Nevertheless, she persisted to inspire the Lilly Ledbetter Fair Pay Restoration Act of 2009, amending the Civil Rights Act of 1964.

The integration of social and digital media in public relations practice has presented an array of ethical dilemmas — a lack of transparency, unreported endorsements, use of bots, consumer privacy breaches, and misrepresentation of a brand or organization are just a few examples.