We're thrilled to announce the release of our landmark research report, "Reimagining Tomorrow: AI in PR and Communication Management."  This comprehensive global study, representing nearly 500 voices from across the PR and communication profession, provides powerful insights into how our industry is navigating the AI revolution. The findings reveal both remarkable opportunities and critical challenges that will shape the future of our profession.

The report highlights a profession at a crossroads: while AI adoption is widespread (91%), only 39.4% of organizations have responsible AI frameworks in place, and PR teams are taking a leading role in AI governance in just 8.2% of organizations. Perhaps most concerning

Global Alliance for Public Relations and Communication Management announces its Annual General Meeting will take place at The Human Safety Net Palace, Piaza San Marco, 105, 30124 Venice, Italy on Thursday 15th May 2025 at 18.00 CET time/17.00 Lisbon/London time (GMT).

Get ready to cap off our dynamic webinar series with a session that looks boldly to the future! “Transforming the Landscape: Future-Ready PR & Communications Strategies” brings together top voices from around the globe to explore the evolving world of public relations and communication.

On 30 April, join a panel of international experts as they share cutting-edge strategies, real-world insights, and innovative approaches to help you stay ahead in a rapidly shifting landscape. Be part of a vital global dialogue shaping the next chapter of PR and communication.

The European Summit promoted by Global Alliance will take place during the 11th edition of InspiringPR organized by FERPI - Federazione Relazioni Pubbliche Italiana (Italian Federation of Public Relations).
InspiringPR, the Public Relations Festival promoted by FERPI – Federazione Relazioni Pubbliche Italiana (Italian Federation of Public Relations) and organized by FERPI Triveneto, returns to Venice. A unique event in the Italian communication landscape, it offers a space for connection and inspiration for communicators, professionals from both public and private organizations, as well as for those who—though not directly involved in the sector—play a role in shaping its future.

European Summit “Technology, Trends & Communication Transformations” promoted by the European Regional Council of Global Alliance for Public Relations & Communication Management. This international gathering will serve as a platform for dialogue on how AI and ethics are reshaping the communication landscape.

The Festival title, “Good times, bad times. È tempo di essere etici” (“It’s time to be ethical”), emphasizes the indispensable value of ethics in our work, especially in these times.

The Global Alliance for Public Relations and Communication Management continued its global advocacy for Responsible Communication when addressing the European Commission. Prof. Justin Green, President & CEO of the Global Alliance, highlighted the importance of global cooperation in promoting ethical and inclusive communication practices.

The engagement followed a direct request to European Commission President Ursula von der Leyen and a scheduled meeting with Director-General for Communication, Dana Spinant. The meeting was led by Sophia Eriksson Waterschoot, Deputy Director-General for Communication at the European Commission, and attended by Simona Pilko, Policy Assistant to Director for Political Communication, along with Mateus Furlanetto, Chief Administrative Officer of Global Alliance.

Prof. Justin Green, President & CEO of the Global Alliance for Public Relations and Communication Management, joined board members Irene Lungu Chipili and Steven Shepperson-Smith at the Narrative PR Summit held in Hurghada, Egypt, from 7 to 9 April.

During the summit, Prof. Green and fellow board members emphasized the critical role of responsible communication in today’s rapidly evolving global landscape. Their participation highlighted Global Alliance’s ongoing commitment to fostering ethical and effective communication practices worldwide.

Policy 2 of the Global Alliance bylaws (Board Director Nominations & Nomination Committee), outlines the role and duties undertaken by the Nomination Committee in reviewing nominations received and the process for the election of members to the Executive Board, as conducted by the General Assembly of Global Alliance for Public Relations and Communication Management.

The committee has carried out its work with the aim of ensuring that the Global Alliance nomination process is transparent, open and fair.

Prof. Justin Green, President & CEO of the Global Alliance for Public Relations and Communication Management, presented to the World Bank Group, emphasising the need for global collaboration on Responsible Communication.
The meeting was led by Corinne Woods, Director of Corporate Communications at the World Bank Group, and attended by David Young, Senior External Affairs Officer at the World Bank Group, and Mateus Furlanetto, Chief Administrative Officer of the Global Alliance.

Global Alliance for Public Relations and Communication Management (Global Alliance) proudly presents the Global Alliance Education, Training, and Development Month (GAETDM) 2025, set to take place throughout April. This initiative, themed "Reimagining PR & Communication – Ignite, Learn, Transform," calls on educators, practitioners, and industry leaders to explore the future of public relations and communication.

As the industry adapts to evolving technologies, ethical complexities, and shifting audience dynamics, GAETDM 2025 provides a global platform to drive innovation, foster learning, and inspire transformative practices. Through a series of curated programs, GAETDM aims to bridge the gap between academia and industry, ensuring PR and communication professionals remain future-ready.

Prof. Justin Green, President & CEO of the Global Alliance for Public Relations and Communication Management, addressed the World Bank Group, emphasising the urgent need for global collaboration on Responsible Communication today, 18th March 2025 at World Bank Group headquarters in Washington, D.C., USA.