Global Alliance´s President and CEO, Justin Green, presented the opening remarks of the African Association of Public Relations APRA Annual Conference which is taking place in Lusaka, Zambia, from May 16th to 19th, 2023. The theme of this year´s conference is CREATIVE AFRICA: Exploring the PR potential of Africa as an emerging economic and reputation powerhouse.
The President of the Republic of Zambia, Hakainde Hichilema, extended his appreciation and acknowledgement for Global Alliance during his opening address to Delegates, Ministers, Parliamentary Speakers, international Association Presidents along with audience viewers from across the country during the live television broadcast on ZNBC.
APRA & Zambia Institute of Public Relations and Communication (ZIPRC) hosted Global Alliance’s 2023 Annual General Meeting and the Africa Regional Council meeting which was Chaired by Mr. Peter Mutie, Kenya as part of the week long celebrations.
APRA is the umbrella body for the practice of Public Relations in Africa with over 17 member national PR associations and 5 affiliations within Africa and across the globe.
