Online sessions to feature experts tackling issue on pervasiveness and future of AI in the PR industry

Artificial Intelligence (AI) has been around for some time, but with the introduction of AI-enabled products in recent years (which has since transformed our lives both personally and professionally), more and more people are now saying that robots could soon be taking over our jobs.

The same observation can be said in the PR profession -- where tasks like writing press releases and pitch letters are now slowly being undertaken by generative AI apps like ChatGPT and the like. If you are a PR student or a communications practitioner, how do you prepare for this kind of change? Should you feel threatened or not at all? More importantly, what skills must you focus on to fully embrace AI?

These questions are the key topics that will be discussed by a panel of experts at this year’s “Student and Young Practitioner Month.”

Justin Grenn, President and CEO of Global Alliance for Public Relations and Communication Management, embarked on a mission to foster PR & Communications excellence in Dhaka, Bangladesh.

Invited by Vice Chancellor Professor Imram Rahman and Professor Jude Genilo, Pro Vice Chancellor of the University of Liberal Arts Bangladesh (ULAB), Mr. Green's visit was marked by a series of engagements aimed at promoting the Public Relations profession within the country.

The World Public Relations Forum 2023, held in Chennai, India, was a significant gathering that brought together over 600 Public Relations practitioners and academics from various corners of the world. The event featured notable speakers and discussions on pertinent topics in the field of PR.

The President and CEO of the Global Alliance for Public Relations and Communication Management, Mr Justin Green, on behalf of more than 100 international organizations in the sector, has officially issued to the Secretary-General of the United Nations, António Guterres, a letter offering to start a dialogue to create a new Sustainable Development Goal (SDG) around the concept of “responsible communication”.

The Promise Foundation, a leading global organization dedicated to recognizing outstanding achievements in the field of public relations, proudly presented the Excellence in Public Relations Award to Justin Green, President and CEO of Global Alliance, today at Praxis 2023, held in Chennai, India. The event marks the 10th anniversary of Praxis, a prestigious annual gathering of PR professionals and industry leaders.

he winners of the “World Public Relations and Communication Awards 2023” are finally out! 

The award program had a total of 112 entries, with 21 of them emerging as winners in their respective categories. The winners were chosen by a panel of judges comprised of 25 industry experts and communicators from world-renowned PR agencies and academic institutions across the globe.

Global Alliance for Public Relations and Communication Management seeks services from professional organisations specialising in public relations and communication. These services are intended to support Global Alliance in fulfilling its mission.

Global Alliance for Public Relations and Communication Management seeks services from professional organisations specialising in public relations and communication.

These services are intended to support Global Alliance in management services of the World Public Relations and Communication Awards 2024.

Justin Green, President and CEO of Global Alliance, delivered a captivating masterclass to postgraduate students specializing in PR & Corporate Communications at Score – School of Communications and Reputation, located in the vibrant city of Mumbai, India. The masterclass focused on the critical topic of "Insights and Trends in PR & Communications from Around the World," providing invaluable knowledge and insights to the future leaders of the public relations industry.

The Public Relations Society of the Philippines (PRSP) presents the highly anticipated GNOMON: The 30th National Public Relations Congress, taking place on September 14-15, 2023, at Fairmont Hotel in Makati City. Themed "Championing Public Relations from Intention to Impact," this year's congress promises to be a remarkable gathering of PR and communication professionals, showcasing the industry's commitment to delivering meaningful outcomes in an ever-evolving landscape.