Approaching the Future 2025: A decade as a compass in strategic decision making for excellent reputation and intangibles management
It is an honour to present the tenth edition of Approaching the Future, the annual benchmark report for understanding, anticipating and leading business transformation from the strategic and integrated management of reputation and intangibles. This 2025 edition marks a very special milestone: a celebration of a decade of supporting organisations and professionals in identifying the key trends shaping the present and future of business. A decade contributing to strengthening the impact of intangibles in the creation and protection of business value.
Developed by Corporate Excellence – Centre for Reputation Leadership, in collaboration with CANVAS Estrategias Sostenibles and Global Alliance as a worldwide partner, this milestone edition marks a decade of insights into how reputation, sustainability, communication, and leadership are evolving in response to global change.
Over the past ten years, Approaching the Future has established itself as an indispensable guide for successfully navigating increasingly complex environments. It has become a space for rigorous analysis and shared conversation that has been able to evolve with trends, connect diverse perspectives and offer guidance for strategic and business decision making to those who lead change.
This year's edition takes on even more relevance at a time marked by geopolitical and macroeconomic uncertainty, social polarisation, the accelerated advance of artificial intelligence and widespread feelings of distrust in society. In this scenario, the management of intangibles is consolidating its role as an essential lever for creating value, strengthening and protecting reputation, ensuring the relevance of companies, consolidating their social license and the lasting differentiation that every organisation requires.
More than ever, organisations need to think ahead, making informed decisions and building lasting relationships of trust with all their stakeholders. As the name of the study itself suggests, Approaching the Future offers us an in-depth reading and understanding of the environment, stakeholder expectations and social and geopolitical trends that help us manage the present and anticipate the future – for which it is so urgent to adapt, transform and strengthen our distinctive capabilities.
The nine trends in strategic intangibles management analysed in Approaching the Future 2025 have been consolidated as the most important corporate issues for optimum management of these intangibles.
Discover the key insights and breakthrough results of Approaching the Future 2025 in the video below:
