Global Alliance Education, Training and Development Month 2025 — A Month of Global Learning, Collaboration, and Continued Growth
The Global Alliance for Public Relations and Communication Management successfully concluded another meaningful edition of the Education, Training and Development Month (GAETDM) 2025. Throughout April, GAETDM once again served as a unique platform for global learning, knowledge exchange, and professional engagement, strengthening Global Alliance’s commitment to advance public relations and communication management education and practice worldwide.
A Platform That Connects Industry and Academia
Carrying the overall theme “Reimagining PR and Communication: Ignite, Learn, Transform,” GAETDM 2025 once again provided an inclusive and collaborative space where professionals, educators, researchers, and students from around the world gathered to share expertise, exchange knowledge, and explore the evolving direction of the profession.
The month-long program featured two major global webinars, each reflecting the dual focus of GAETDM on both education and professional practice. The Kick-Off Webinar, themed “Shaping the Future: Advancing PR and Communication Education for a Changing World,” focused on curriculum innovation, global education standards, and stronger collaboration between academia and industry. This session attracted nearly 600 registered participants, with close to 500 attending live, reflecting significant interest from academic communities and education leaders worldwide.
The Cap-Off Webinar, themed “Transforming the Landscape: Future-Ready PR and Communication Strategies,” brought together leading practitioners from across continents who shared real-world experiences, forward-looking strategies, and practical insights that professionals can apply in today’s fast-changing communication environment. The session attracted over 330 registrants, with more than 200 participants attending live, demonstrating strong engagement from global PR professionals and practitioners.
Spotlight on Member Universities: A Growing Feature
GAETDM 2025 continued to expand its academic engagement through the Spotlight on Member Universities, where selected university members showcased their academic programs, faculty expertise, student achievements, and research contributions. This year’s featured institutions demonstrated how universities are playing an active role in advancing PR and communication education globally, and this feature is set to become a regular part of Global Alliance’s ongoing programs to continuously highlight the value of academic participation.
A Growing Knowledge Resource for the Global Community
One of the key achievements of GAETDM 2025 was the addition of over 100 new resource materials — including research publications, articles, video lectures, podcasts, and case studies — enriching the already extensive collection within the Global Alliance Knowledge Resource Library. This growing collection is not only a valuable reference for Global Alliance members but is also accessible to the broader public, offering a rich and diverse pool of learning materials that support professional development, academic research, and industry practice worldwide. The continued growth of this library reflects Global Alliance’s strong commitment to building global knowledge resources that serve both the profession and the wider communication community.
A Month of Meaningful Digital Engagement
Throughout the entire month of April, GAETDM maintained an active presence across Global Alliance’s digital and social media platforms. Through curated posts, speaker features, event updates, and content highlights, Global Alliance successfully sustained meaningful engagement with members, partners, and the broader PR community. While digital interaction may always have room to grow, the consistent engagement across platforms reinforced the value of GAETDM as a space where members and audiences stayed informed, connected, and involved throughout the campaign.
Looking Ahead: Building on the Momentum for GAETDM 2026
The success of GAETDM 2025 further underscores the importance of continuous learning and global collaboration in public relations and communication management. As preparations for GAETDM 2026 begin, Global Alliance calls on all its members — universities, associations, professionals, and industry leaders — to continue contributing their expertise, sharing knowledge resources, and participating in this growing global learning platform.
By working together, Global Alliance and its members will continue to shape the future of public relations connecting perspectives, inspiring innovation, and building stronger global partnerships.
Yours sincerely,
Gesille Sedra Buot,
Director, Education, Training and Development
Chair, Education, Training and Development Month April 2025
Global Alliance for Public Relations and Communication Management