The final day to the four-days of SPECTRA, an online conference focused on reputation management, will be this Saturday, 9th January 2021. This will also be the first time a PR conference is taking place anywhere in the world in the new decade.

It commences with an inaugural address by Justin Green, President - Global Alliance. This is followed by three keynotes. Matthias Berninger, SVP of Public Affairs and Sustainability at Bayer, veteran communicator Patti Temple Rocks and Helena Maus, CEO of Archetype.

As the Global Alliance enters its 21st year of service to the international public relations and communication management profession, we extend an open invitation to all our member organizations to nominate senior leaders to represent their membership organization by becoming a nomination candidate for Global Alliance Executive Board.

Now more than ever, professional ethics are being thrust into the global spotlight and are quickly becoming a requirement for every industry, profession and individual. Public relations and communications have been leading the way in this respect for decades, and the Global Alliance for Public Relations and Communications Management will continue that leadership in 2021 with the second annual Global Ethics Month.

The Global Alliance for Public Relations and Communication Management has partnered for the sixth time with The USC Annenberg Center for Public Relations’ 2021 Global Communications survey. Findings from the Survey will inform the 2021 Global Communications Report (GCR).

Global Alliance for Public Relations and Communication Management and Corporate Excellence – Centre for Reputation Leadership has unveiled today The Global PR and Communication Model, a new way to guide the job or PR and Communication professionals all over the world.

The 5th Global Alliance European Regional Council meeting was held on December 8th, 2020. The Regional Council, chaired by Silvia Arto of COM-ENT (France), invited Global Alliance’s President, Justin Green, and CAO, Mateus Furlanetto to attend the meeting.

Mr. Justin Green, President of the Global Alliance, and Mr. Mateus Furlanetto, CAO of the Global Alliance, attended the Global Alliance´s Latin America Regional Council meeting hosted by Mr. Hamilton dos Santos, Chair of the Regional Council and General Director of Aberje, Brazilian Association for Business Communications.

The Global Alliance for Public Relations and Communication Management announces the extension of its successful free Best of Education and Training Month from November into December following the phenomenal response from members.

Global Alliance works across continents to shape the future of our profession, help practitioners deal with the main challenges they face in their organisations and demonstrate the value and positive impact of communications. To further advance this mission, we have the pleasure to invite you to the launch of The Global Alliance PR & Communications Model, developed in partnership with Corporate Excellence – Centre for Reputation Leadership.

SCoRe – School of COmmunications and REputation and The Promise Foundation in India are hosting Spectra Online, a truly global (virtual) reputation management conference. Global Alliance Members get a 10% discount, valid till November 20th.